top of page
231373661_373232137643087_7665661944489345305_n_edited.jpg

Our Program:

Why We're the Industry Leader

With Wheeler Manufacturing, you're getting more than just a jewelry supplier: you're getting a proven business partner. Wheeler Manufacturing customers enjoy many benefits that help them achieve the ultimate goal —

a bigger bottom line.

​​

​

​

115742119_162315745401395_1680082248834788913_n.jpeg

Product Diversity

Because Wheeler Manufacturing offers so many different lines and brands — each with their own unique look and feel in a generous range of price points — Wheeler customers can diversify their jewelry offering while maintaining the simplicity of working with one vendor and sales rep. That makes life easier from an ordering, accounts payable, and relationship management perspective.

Top Producer per Square Foot

Wheeler fixtures are commonly the top producer per square foot versus any other vendor. This isn’t a fluke. Our displays and programs maximize revenue without taking up much space. As a result, many of our retail customers are successful at turning the product with margins into the mid-60s and beyond.

IMG_6559.jpeg
bruno chad.jpeg

Rep Service

Reps are an integral part of how we do business. Throughout the US and Canada, our sales reps visit their customers regularly to keep displays clean and up-to-date, write orders, and help manage inventory levels during peak and off-peak seasons. At the end of each season, our reps use data and analytics to evaluate each customer’s programs and make product recommendations for next season.

Terms & Programs

131038983_219677916331844_35077174158471

Generous dated terms have long been a Wheeler tradition. When customers do their annual reset with updated product, we can ship as early as December — and you don’t have to pay until July or August. Early payment is eligible for a discount.

barcode.png

Markup & Barcoding

All Wheeler products can come priced and barcoded at your specified markup. We can use our barcodes and supply you with the data or utilize your barcodes. Just another way Wheeler can help save you time and money.

Product Quality
120602429_181103360189300_7222039000758093089_o_edited.jpg

We’ve been manufacturing jewelry since 1946. After 75 years, we know what we’re doing. We know that our customers require quality product that maintains high perceived value even at top margins. You won’t find better USA-made jewelry at our price points. For our jewelry made overseas, we hold our suppliers to the most stringent standards in the industry, and each piece goes through a rigorous US inspection process.

Wheeler.jpg

800.843.1937

PO Box 629 • Lemmon, SD • 57638

© 2026 by Wheeler Manufacturing Co., Inc.

bottom of page